Spontaneous invitations were sent out to ROSE ambassadors, their own product and brand management, as well as a few surprise guests to experience a little of ROSE’s road bikes and a lot of Tenerife together! We were told it’d be fun, but it remained a journey into the unknown with a colourful bunch of people. As such, it quickly turned into the ROSE Road Camp, where they would launch the new XLITE UNLTD. Which would have been perfect considering my condition □ But then everything changed: the availability of the bikes couldn’t be guaranteed, and the logistics were too complex, even for a fraction of the original plan. ![]() In other words, introduce their latest eMTB, e-road and e-gravel bikes to the international press. ![]() Originally, ROSE wanted to organise a PLUS camp on Tenerife. The experiment – The alchemy of our rosy road team Was this another one of those dumb ideas like last year in L.A., when I decided to ride through the desert with Paul Ripke right at the peak of an extreme heat wave? Is this going to be another harakiri mission? I was about to find out… Since the recovery took much longer than expected, I couldn’t stop thinking about my comeback – which no one cared about – on Tenerife: a 60 km climb on my first day back on the bike? From sea level to an elevation of well over 2,000 metres with Kittel and Greipel? That’s kind of nuts. ![]() The cause? A couple of fists and blows that, unfortunately, I was too slow to block during a week-long kung fu training camp in Tunisia. Due to injury, I had been turned into a road bike invalid for months: a black eye, shifted vertebrae, and limited lung capacity due to an infection made it impossible for me to get on the bike. I was convinced it wouldn’t be a good idea. To be honest, my expectations of the ROSE Road Camp on the beautiful Canary Island of Tenerife weren’t very high.
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